At the 9th BRAC Bank PLC – The Daily Star ICT Awards 2024, Sadia Haque, Co-Founder & CEO of ShareTrip, was honoured with the prestigious title of ICT Woman of the Year. This recognition celebrates her exceptional contributions to Bangladesh’s travel, payment solutions, and lifestyle sectors. Through her innovative leadership, the company has championed innovations that not only address emerging consumer needs but also adapt to evolving consumption patterns, particularly within the travel sector.

As Bangladesh’s economy continues to transition towards a rapidly emerging digital landscape, consumer behavior has shifted dramatically, especially in sectors such as travel and lifestyle. The growth of disposable incomes, the increasing use of smartphones, and the push towards greater digitalization have transformed how consumers engage with services. This is especially evident in the travel industry, where demand for seamless, tech-enabled solutions is growing.

The rise of online travel bookings, digital payment solutions, and mobile-first platforms is a testament to the evolving consumption patterns in Bangladesh. As consumers seek hassle-free experiences, Sadia’s vision to provide affordable, accessible, and customer-centric travel solutions has positioned her as a leader at the forefront of this transformation.

The 9th BRAC Bank PLC – The Daily Star ICT Awards, in association with BASIS, celebrate such transformative leaders in the rapidly growing IT sector, which is poised to contribute $5 billion to the national economy by 2025, as projected by the Bangladesh Investment Development Authority (BIDA). Sadia’s award reinforces the role of technology-driven leadership in creating substantial economic opportunities, particularly in the digital travel space, which is now at the intersection of innovation and evolving consumer demands.

By addressing the changing needs of the modern consumer and continuously pushing the boundaries of what is possible in the travel sector, Sadia Haque’s leadership is not only reshaping how Bangladesh engages with global travel, but also contributing to the country’s position in the global digital economy.