ShareTrip has made history as the first in Bangladesh’s travel sector, and the first startup in Bangladesh, to receive the prestigious Superbrand status for the 2025-26 edition. The recognition, awarded by invitation only, honours brands that demonstrate excellence, reliability, and strong consumer trust.

As the first true online travel agency (OTA) in Bangladesh, this accolade underscores ShareTrip’s pioneering role in the travel industry and highlights the promise of Bangladeshi startups in driving innovation across sectors.

Since its inception, ShareTrip has transformed travel planning with user-friendly technology, seamless booking experiences, and transparency. Starting with flights and hotel reservations, the company expanded to become the country’s leading OTA. It was also the first in Bangladesh to introduce AI-driven solutions for flight bookings, enabling travellers to find the most convenient and cost-effective options.

Building on this foundation, ShareTrip has extended its reliability to other services such as lifestyle and payments, as well as its growing online Shop, offering a wide range of products for everyday needs. With deep collaborations and a team that understands local consumer behaviour, ShareTrip continues to create bespoke solutions that simplify both travel and lifestyle services.

The award was celebrated at a gala event at Le Méridien, attended by prominent industry experts, emphasising the achievement’s significance across sectors.

Sadia Haque, CEO & Co-founder of ShareTrip, said, “Being recognised as a Superbrand is a proud moment for ShareTrip, the travel industry, and for Bangladesh as a whole. It is not only the first recognition for the travel sector but also the first time a startup in Bangladesh has achieved this honour. This milestone reflects the trust our customers place in us and proves the potential that homegrown startups have to drive the country’s growth. This recognition inspires us to continue innovating and to make travel planning simple, transparent, and enjoyable for everyone.”

This recognition cements ShareTrip’s leadership in flights, hotels, lifestyle, and travel technology, highlighting its ongoing commitment to innovation, consumer trust, and delivering high-quality, tailored digital experiences.